Brand & Marketing Strategies - B2B

Brand & Marketing Strategies - B2B

Location-Remote

Development Center, Ahmedabad, Gujarat, India.

Headquarters: Dallas

At Solvative, we are more than just a company; we are a dedicated team of problem solvers, innovators, and creators committed to shaping the future through technology and innovation. Our journey began with a simple yet powerful idea - to solve complex challenges and provide innovative solutions that make a positive impact on businesses and society.

Job Description:

We are looking for a dynamic Marketing & Brand Strategist to drive B2B marketing initiatives, enhance brand positioning, and generate demand for our IT services and products. The ideal candidate is a strategic thinker with hands-on experience in developing and executing multi-channel marketing campaigns for a technology-driven company.

Experience-3-4 years

Responsibilities:

• Develop and execute B2B marketing strategies that align with business goals, target audiences, and industry trends.
• Collaborate with sales and product teams to create compelling marketing assets, case studies, and whitepapers.
• Drive brand positioning and messaging to establish a strong market presence.
• Plan and implement integrated marketing campaigns, including digital, content, email, and event marketing.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Oversee social media strategy and engagement to enhance brand visibility.
• Track, analyze, and report on campaign performance, leveraging insights to refine strategies.
• Stay updated with B2B marketing trends, MarTech tools, and best practices to drive continuous improvement.

Qualifications:

• 3+ years of experience in B2B marketing, brand strategy, or related roles in the IT services or SaaS industry.
• proven track record of demand generation, lead nurturing, and account-based marketing (ABM).
• Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Proficiency in SEO, PPC, Google Analytics, and CRM platforms.
• Excellent content marketing and copywriting skills.
• Ability to work collaboratively across teams and communicate effectively.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's degree is a plus).
• Proficiency with digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools.
• Excellent communication and copywriting skills.
• Creative mindset with the ability to think outside the box.
• Familiarity with graphic design and multimedia content creation is a plus.

Why Solvative?

• Top of the line Apple laptops for increased mobility and better productivity.
• Medical insurance for all permanent employees.
• The opportunity of working with an organization that believes in investing in employees’ growth.
• An informal work environment that enables you to have fun while being productive.
• Lots and lots of fun activities, we take over one of the nearby restaurants every last Friday of the month, tickets to all Marvel movies for the entire team, company picnics, and more!